Create Your Brand Identity Board I The School of Finesse
May is my birthday month but one way I’d like to spend it is by giving gifts to my finessers. It’s always been a goal of mine to share the knowledge that I am gaining as I build my brand - so welcome to The School of Finesse and I hope that during this month you gain tips & tools that can help your brand or business grow.
Businesses and brands are popping up everyday. While I am loving this entrepreneurial spirit, I noticed that many are struggling with a brand aesthetic and lacking cohesiveness. My goal is to start sharing beginner brand tips so that I can help other people with develop their brands too.
Create a Brand Identity Board
One way to make sure your brand’s look and feel is cohesive is to curate a brand identity board. This will be very helpful to you as you continue to create content (flyers, thumbnails, graphics, etc) but it can also help if you desire to grow your team or decide to contract out work for your brand.
A brand identity board is a summary of guidelines to go off of as your design visuals for your audience. When designing these items it is important to stay consistent. This isn’t to say that you can’t explore other fonts or shades of colors but if your colors, fonts, and style change continuously, how will anyone know or recognize your business?
To create a brand identity board you can utilize several tools - like Photoshop, Pic Monkey, and Pixlr. For the purposes of this tutorial I am going to utilize Canva.
Canva is a free tool that you can utilize for your business and it is very beginner friendly. Canva features templates, stock photos, fonts, and more. You can also upgrade to Canva work and enterprise.
You will need the following items for your brand identity board.
Once you’ve logged into Canva and set up your account you are going to create a Pinterest Graphic (735 px x 1102 px).
Navigate to the upload section (lower left hand side of your screen) and upload your logo into Canva. If you have Canva for Work, you can pre-load the logo into the system. Place your logo at the top of the document.
Select the elements tab and insert a line to serve as a divider for your sections.Customize the line to your liking. You are going to need 4 sections.
Select the Elements tab and insert a shape. The number of shapes depends on the amount of brand colors you have. You can use the copy tool to ensure that the circles are the same size. Make sure you use the alignment lines to format the circles.
You can change the color of each circle to represent your brand colors. The numbers you will input are HEX color codes. You can also utilize coolors to see your brand colors side by side in a color palette.
Utilize the Text tab to type in the HEX color codes for each color.
Upload images or find some on Canva that remind you of your brand identity. You can find inspiration on Tumblr, Google, and more. To upload, select the Elements tab and select your frame or grid.
You can create a Pinterest board where you can store inspiration for your brand.
Write down the names of your fonts. You will use this for future branding. Canva for Work allows you to upload your own custom fonts. However, Canva has several options.
My favorite font website is dafont. There are so many fonts to choose from so take your time and think about what styles of fonts you perfer - bold, script, or thin? The options are limitless. What I also love about this site is it allows you to type in an example so you know what it looks like before you download it.
You can go back and reformat your design. Be sure to add your final touches.
Next, download the brand identity board and save for future use.
Remember creating this board doesn’t mean you are limited to only these colors or style. However, the goal is to create a cohesive brand so I wouldn’t stray away from it too much. When I first started my brand I had completely different colors and fonts. It’s okay to make updates and changes as your brand grows. It may take some time to find your style.
So, how did your Brand Identity Board turn out? Tag me @essencesylviasmith - I want to see it!
And As Always,✨