Tools Used To Run My Brand - The School of Finesse

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July marks my brand anniversary and I want continue to help my finessers. It has always been a goal of mine to share the knowledge that I am gaining as I build my brand. So, welcome back to The School of Finesse. I hope that you gain tips & tools that can help your brand or business. Below is a list of my favorite tools and resources that I use for my own brand, Live Finesse.

✨Save The Date: The Live Finesse Anniversary Weekend (July 20th - 21st)



Google Drive is a file storage and synchronization service. I utilize Google Drive with my Live Finesse team and The Hot Girls Podcast. Never underestimate the power of a drive. This tool allows me to stay organized and eases communication with my teams. This is a free tool and if you have a Gmail it is already accessible to you. Why not use it?


Think of Slack as professional group chat. Slack is essentially a chat room for your whole company, designed to replace email as your primary method of communication and sharing. Slack makes communication easier because text don’t get lost in a long group message and it’s more efficient for swift responses unlike emails. Slack allows you to organize communications by channels for group discussions and allows for private messages to share information, files, and more all in one place.

Another tool you can utilize to organize your business is Asana



People often utilize free sites like wix because they deem them easier. However, consider giving Squarespace a try. Squarespace website hosting is very user friendly and you can find all the answers to your questions on their FAQ page or video library. They offer pre-built website templates and drag and drop elements to create custom webpages.


When I first began my blog I used Wordpress to host my website. This is a great tool as well. However, I don’t not recommend this hosting if you aren’t as tech savy . I am happy that I was able to learn how to use it, but if you aren’t good with plug-ins or a little coding, this may not be the hosting tool for you.

If you are starting a brand I recommend investing in yourself and purchasing your domain. We will talk about it more later.



Tailwind is tool that allows you to schedule Instagram and Pinterest post. I utilize Tailwind for my Pinterest. If you aren’t utilizing Pinterest for your brand or business you could be shooting yourself in the foot. Pinterest is a growing search engine, think of it like google. Why not passively grow your brand ? Tailwind is a smart way to manage your presence across the visual web (Pinterest & Instagram), and offers a complete suite of marketing tools including Smart Scheduling, Analytics & Monitoring, Content Discovery, Education, Tribes, Hashtag Suggestions and more.


I’m trying to help you utilize tools that are of little cost to you. Currently, I am experimenting with later. Later has a free plan provides you with 30 posts per month per profile, 1 Social Profile per platform, including Instagram, Twitter, Facebook, and Pinterest, and 1 User. The down side to this tool is that video posts and Instagram “swipe” posts are not included in the free plan. However, It can be used via web or phone.


I love that Planoly allows you to visually plan your Instagram feed. Planoly is an end to end Instagram visual management platform. They help brands and influencers manage their content and marketing campaigns for Instagram. One feature I enjoy is their drag and drop that can be used to arrange your content before posting it live.

The thing with building a brand is that you have to find the tools that work for you. Never be afraid to experiment with multiple tools until you find the ones that work best for you and your brand. If you have any question please reach out. Let me know what tools you like in the comments. I gave you a boost, now go out there and let your brand or business flourish!

And As Always,✨


Essence Sylvia Smith

Past courses from The School of Finesse

Course 1: How I’m Growing My Brand

Course 2: 50 Instagram Post Ideas

Course 3: Create Your Brand Identity Board

Course 4: Tools I Use To Run My Brand